CHILENO BAY | BAJA LAB KITCHEN BROCHURE

design, illustration


For the launch of the Baja Lab Kitchen at Chileno Bay Resort’s restaurant Comal I developed a brochure for the sales team to share with potential guests. After initial concepting, we landed on a playfully illustrated design with ingredients local to the resort scattered across the pages. The PDF will be primarily shared digitally so throughout the brochure links were included to allow the guests to access further information about the resort, the chefs and the future events.

 

FULL BROCHURE


CONCEPTING

Prior to building out the full brochure, the client requested that I explore several very different concepts so that their team could think through the best approach with visual samples to discuss. They requested an illustrated and playful design, an elegant black and white design that leaned into their photography and a “wild card” design. For the wild card design I leaned into the ocean side location and used a shell texture for the background and a dynamic layout to bring excitement to the program. Ultimately they selected the illustrated design which was refined to pare back the more playful aspects of the typography.