COLLECTIVE
brand development, design
Collective is an art wholesaler in Minted’s portfolio of brands, providing retailers with trend forward and decor driven pieces targeting the millenial consumer looking to experiment and explore without the expensive commitment of traditional fine art. As a wholesale exclusive brand sold only through retail partners rather than directly to the consumer, a key consideration for the branding was instilling trust that the volume of orders needed could be met, while also addressing the desire of target partners to capture the growing millennial market.
I worked closely with my Creative Director to concept and develop initial branding, tradeshow collateral and partner signage.
WHOLESALE CATALOG
