ERIN CONDREN | LIFEPLANNER™ RETAIL DISPLAY

art direction, design, photo retouching

For the launch of Erin Condren’s 2022 collection of their hero product the LifePlanner™ I designed a bold retail display to grab the attention of customers as they entered the store.

Starting with initial concepting to explore ways to create an exciting and eye-catching display, I worked with the Creative Director to select a concept centered around bright flat-lay photography. The new planners boldly break the frame of the sign through a unique die-cut shape to draw the consumer’s attention from one planner, across the many accessories they could pair with it, and to the second planner format on the opposite corner. Additionally, vinyl was applied to the windows featuring the matching design elements for each planner. Erin Condren’s core customer hotly anticipates new launches and this would be the first time these design elements would be seen. The strategic goal was to show these elements clearly from a distance, drawing the viewer closer where they would be able to get a better look at the new features and accessories available.

Once the final photos came back from the studio, I completed the necessary retouching to make sure everything looked exactly as specced in the initial sketches.