HELLO KITTY x ERIN CONDREN | 2021 COLLECTOR’S BOX

packaging development, design

As part of Erin Condren’s ongoing partnership with Hello Kitty I designed the packaging for this cute collectors box. The shipping box and the packaging for each item needed to be carefully designed to create a joyful unboxing experience in keeping with the playful nature of the brand.

I partnered closely with the product designer for this launch to thoughtfully pull design elements from the products into the packaging—giving the end consumer a delightful end-to-end experience. Everything from the first hint of pink tissue to the precise layout of the legal stickers was thought through to create an experience even the most demanding fans would love.