TITLE NINE
art direction, design
Title Nine is a women’s outdoor and sports clothing company with a core consumer primarily interested in quality performance products. Across their design touch-points, a primary consideration is always ensuring that not only does the product look great, but that key differentiators like abrasion resistant fabrics, or extra pockets are clearly visible. Additionally, thier customers are highly politically motivated which the brand regularly speaks to in their social media posts, catalog openers and more.
I assisted in guiding the brand as they transitioned from their legacy branding to their newly developed concept. The work I did in colloaboration with the Creative Director and Digital Art Director reflects the first in-use samples of this major shift.
DIRECT MAIL
