TITLE NINE
art direction, design, event design, illustration
Title Nine is a women’s outdoor and sports clothing company founded by Missy Park—one of the first beneficiaries of the Title IX legistlation. Their clothing always prioritizes quality and performance to ensure maximum functionality with marketing clearly calling out key differentiators like abrasion resistant fabrics, or extra pockets. Their strong feminist roots is a core element of their brand mission, which they speaks to in their marketing communications, and practice through their Mover’s and Makers program that provides funding to small women-led businesses.
As the interim Print Art Director I assisted in guiding the brand as they transitioned from their legacy branding to their newly developed concept. The work I did in colloaboration with the Creative Director and Digital Art Director reflects the first in-use samples of this major shift.
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