TITLE NINE
art direction, design
Title Nine is a women’s outdoor and sports clothing company with a core consumer primarily interested in quality performance products. Across their design touch-points, a primary consideration is always ensuring that not only does the product look great, but that key differentiators like abrasion resistant fabrics, or extra pockets are clearly visible. Additionally, thier customers are highly politically motivated which the brand regularly speaks to in their social media posts, catalog openers and more.
I was lucky enough to have the opportunity to guide the brand as their Temporary Print Art Director as they transitioned from their legacy branding to their newly developed concept. The work I did in colloaboration with the Creative Director reflects the first in-use samples of this major shift.
AUGUST CATALOG
DISTRIBUTION CENTER OPENING BBQ
For the grand opening of Title Nine’s new distribution center I developed several pieces of collateral to support the opening BBQ. We created a T-shirt and hat—designed to be crowd pleasing keepsakes that would appeal to a wide demographic of employees. Additionally, I designed a banner to announce the opening and serve as temporary building signage until the permanent signage could be installed.
