TITLE NINE | DISTRIBUTION CENTER OPENING BBQ

design

For the grand opening of Title Nine’s new distribution center I developed several pieces of collateral to support the opening BBQ. We created a T-shirt and hat—designed to be crowd pleasing keepsakes that would appeal to a wide demographic of employees. Additionally, I designed a banner to announce the opening and serve as temporary building signage until the permanent signage could be installed.

T-SHIRT CONCEPTING

Several t-shirt concepts were explored with the goal of landing a gender neutral type driven design that would appeal to the wide demographic of employees that Title Nine employs. We ultimately selected the second concept to refine.

In the second phase of concepting I began color explorations while refining the details of the letterforms and bringing the logo into the design. The staff from the Collins warehouse team had voted on a medium blue t-shirt, so I tested out several color options to pair best with the color.